Welcome.
I’m a product designer focused on scalable digital experiences, combining systems thinking, UX strategy, and refined visual design to build intuitive, high-impact products.
Frano Paulson
Selected Works
Selected work focused on systems thinking, product clarity, and meaningful digital experiences.
Selected Works
Selected work focused on systems thinking, product clarity, and meaningful digital experiences.
Designed developer-ready mobile interfaces for a Benin-based grocery delivery platform, focusing on usability, clarity, and seamless shopping flows.
Grocery Delivery App
Sep 3, 2021
Designed developer-ready mobile interfaces for a Benin-based grocery delivery platform, focusing on usability, clarity, and seamless shopping flows.
Grocery Delivery App
Sep 3, 2021
A complete brand refresh to establish a stronger market presence and differentiate from competitors.
System Design - Workflow Automantion
Oct 23, 2025
A complete brand refresh to establish a stronger market presence and differentiate from competitors.
System Design - Workflow Automantion
Oct 23, 2025
A culturally inspired booking website concept blending traditional Goan heritage with modern web design to create an immersive stay discovery experience.
Website Redesign
Mar 30, 2022
A culturally inspired booking website concept blending traditional Goan heritage with modern web design to create an immersive stay discovery experience.
Website Redesign
Mar 30, 2022
A service design case study reimagining India’s Public Distribution System to improve transparency, access, and trust in last-mile ration delivery.
Ration Case Study
Dec 20, 2024
A service design case study reimagining India’s Public Distribution System to improve transparency, access, and trust in last-mile ration delivery.
Ration Case Study
Dec 20, 2024
Process
A structured design process built to turn complex problems into scalable, user-focused digital products.
Process
A structured design process built to turn complex problems into scalable, user-focused digital products.
Discovery & Problem Framing
Problem Identification · Desk Research · Field Research
01
Discovery & Problem Framing
Problem Identification · Desk Research · Field Research
01
Discovery & Problem Framing
Problem Identification · Desk Research · Field Research
01
User Understanding
Empathy Mapping · Persona · User Journey Mapping
02
User Understanding
Empathy Mapping · Persona · User Journey Mapping
02
User Understanding
Empathy Mapping · Persona · User Journey Mapping
02
Structure & Experience Planning
Information Architecture · Low-Fidelity Prototype
03
Structure & Experience Planning
Information Architecture · Low-Fidelity Prototype
03
Structure & Experience Planning
Information Architecture · Low-Fidelity Prototype
03
Visual Foundation
Moodboard · Design System · Component Library
04
Visual Foundation
Moodboard · Design System · Component Library
04
Visual Foundation
Moodboard · Design System · Component Library
04
Final Product Design
High-Fidelity Prototype
05
Final Product Design
High-Fidelity Prototype
05
Final Product Design
High-Fidelity Prototype
05
About Me
About Me
Frano Paulson
I design digital products through systems thinking, combining deep problem discovery, structured UX processes, and scalable design systems to create intuitive user experiences. With strong proficiency in Figma and Framer, I craft everything from strategic product flows to polished, high-fidelity interfaces and interactive experiences.
UI/UX Designer
Popote Fresh
2021 - Sep-Dec
Workflow AutomAtion Designer
Freelance
2024
Founder
Stryde AI
2024-2025
UI/UX Designer
Freelance
2020-2024
UI/UX Designer
Popote Fresh
2021 - Sep-Dec
Workflow AutomAtion Designer
Freelance
2024
Founder
Stryde AI
2024-2025
UI/UX Designer
Freelance
2020-2024
Tools I'm Proficient in
Tools I'm Proficient in
What People Say
UX & digital product designer with experience in product strategy, user research, and scalable interface design — specializing in transforming complex problems into intuitive digital experiences using Figma, Framer, and systems-driven design thinking.
What People Say
UX & digital product designer with experience in product strategy, user research, and scalable interface design — specializing in transforming complex problems into intuitive digital experiences using Figma, Framer, and systems-driven design thinking.
Frano brings a rare systems-thinking approach to UX design. His ability to solve complex problems with clarity, structure, and polished execution reflects the mindset of a strong product designer.”
Ruchi Gaur
Faculty @World University of Design
What stood out was his ability to think in systems. He didn’t just execute tasks—he designed a workflow that saved me months of effort and made large-scale content production possible.”
Emily Lin
Automation Project Client
Frano delivered clean, developer-ready designs and was proactive in suggesting UX improvements. Despite the language difference, he communicated clearly and helped keep the project moving smoothly."
Josh Aboki
Senior Program lead @ Popote Fresh
Frano brings a rare systems-thinking approach to UX design. His ability to solve complex problems with clarity, structure, and polished execution reflects the mindset of a strong product designer.”
Ruchi Gaur
Faculty @World University of Design
What stood out was his ability to think in systems. He didn’t just execute tasks—he designed a workflow that saved me months of effort and made large-scale content production possible.”
Emily Lin
Automation Project Client
Frano delivered clean, developer-ready designs and was proactive in suggesting UX improvements. Despite the language difference, he communicated clearly and helped keep the project moving smoothly."
Josh Aboki
Senior Program lead @ Popote Fresh
Frano brings a rare systems-thinking approach to UX design. His ability to solve complex problems with clarity, structure, and polished execution reflects the mindset of a strong product designer.”
Ruchi Gaur
Faculty @World University of Design
What stood out was his ability to think in systems. He didn’t just execute tasks—he designed a workflow that saved me months of effort and made large-scale content production possible.”
Emily Lin
Automation Project Client
Frano delivered clean, developer-ready designs and was proactive in suggesting UX improvements. Despite the language difference, he communicated clearly and helped keep the project moving smoothly."
Josh Aboki
Senior Program lead @ Popote Fresh